Burberry Commemorates Generations of Elegance in Mother’s Day 2025 Campaign
Burberry’s 2025 Mother’s Day initiative serves as a heartfelt homage to the lasting connections of family, heritage, and timeless fashion. Led by iconic supermodel Jerry Hall, alongside her daughters Lizzy and Georgia May Jagger, and grandchildren Dean and Eugene, the campaign encapsulates the essence of motherhood viewed through a multi-generational perspective. Captured by renowned photographer Laura Jane Coulson, the imagery is both intimate and sophisticated, seamlessly intertwining the warmth of family with Burberry’s signature style.
A Family Fashion Moment
The campaign’s visuals strike a balance between nostalgic and modern, showcasing the Jagger-Hall family through a series of emotional portraits. Jerry Hall, a glamorous figure in the fashion industry since the 1970s, appears with her daughters—each a notable model—creating a compelling visual story of legacy and affection. Georgia May Jagger, a familiar face in fashion, injects her distinctive edge into the campaign, while Lizzy Jagger brings an air of quiet resilience. The participation of Dean and Eugene, the youngest members, strengthens the campaign’s narrative of tradition and the transmission of values, style, and custom.
Timeless Fashion with a Contemporary Edge
Burberry’s creative vision for the campaign highlights the brand’s legacy while embracing current trends. The family is adorned in classic Burberry attire—trench coats, military-inspired jackets, and the brand’s classic check patterns. The color scheme is subtle, featuring soft neutrals and earthy tones that convey tranquility and sophistication. Accessories, such as a structured tote bag, enhance the outfits with understated elegance.
Photographer Laura Jane Coulson captures the family in genuine, spontaneous moments that reveal their authentic bond. Her approach infuses a gentle quality into the images, allowing the individuality and connections to come to the forefront. The outcome is a campaign that resonates with both personal significance and aspirational charm.
Honoring Heritage and Traditions
To celebrate the campaign’s launch, Burberry is organizing an exclusive event at the New York Botanical Garden. This chosen location—a verdant, tranquil environment rich with natural beauty—reflects the campaign’s themes of growth, legacy, and nurturing love. Burberry describes the campaign as a tribute to “happiness, heritage, and heirloom pieces,” and the venue elegantly reinforces this notion.
More than merely a fashion campaign, Burberry’s Mother’s Day 2025 effort honors the ties of family and the timeless essence of style that is shared across generations. By spotlighting a real family steeped in fashion history, the brand emphasizes its dedication to authenticity, tradition, and the enduring strength of love.
Conclusion
Burberry’s Mother’s Day 2025 campaign poignantly illustrates that fashion transcends mere clothing—it embodies identity, history, and the loved ones we hold dear. Featuring Jerry Hall, Lizzy, Georgia May Jagger, and the emerging generation at its core, the campaign beautifully represents the spirit of motherhood and the legacy of style that endures through time.
