7 For All Mankind Launches Daring and Effortless Spring/Summer 2025 Campaign Featuring Mariacarla Boscono
7 For All Mankind, the upscale denim label celebrated for its blend of California laid-back style and heightened fashion, has launched its Spring/Summer 2025 campaign—and it serves as a visual tribute to effortless elegance. Shot by photographer Theo Liu, the campaign showcases legendary Italian model Mariacarla Boscono, who infuses her distinctive edge and grace into the season’s standout ensembles.
Set against a backdrop of natural lighting and earthy textures, the campaign captures the essence of the outdoors, crafting a tranquil yet striking ambiance that aligns with the brand’s sophisticated aesthetic. The visuals radiate a sense of freedom and self-assurance, harmonizing perfectly with the brand’s vision for the season.
A Study in Contrasts
The Spring/Summer 2025 collection represents a lesson in contrasts. One of the highlighted looks features a tailored tan coat layered over a flowing white skirt with an audacious thigh-high slit. The outfit is anchored by dazzling studded boots that sparkle in the sunlight, introducing a hint of glamour to the predominantly minimalist colors.
In another eye-catching ensemble, Boscono dons a crisp, longline shirt jacket cinched with metallic belts and teamed with high-cut briefs. The contrast between the tailored outerwear and striking underpinnings creates a look that is both edgy and refined—a signature of the brand’s innovative identity.
Denim Reimagined
As one would expect from a brand synonymous with premium denim, jeans are at the forefront of the campaign. A poolside scene features Boscono in an all-over studded denim jacket and coordinating jeans that catch the light with every movement. This look pays homage to 7 For All Mankind’s heritage while challenging the norms of traditional denimwear.
Stylist Elodie David maintains a minimal yet impactful approach to accessories. Chain necklaces and bold boots serve as focal points, allowing the craftsmanship and textures of the clothing to take center stage. The overall styling emphasizes the brand’s dedication to quality and individuality.
A Vision of Audacity
“This season, we continue to honor the daring spirit that defines 7 For All Mankind,” notes global president Sacha Gomez de Zamora Ford. “Our Spring/Summer 2025 collection is all about embracing boldness in a manner that feels authentic and wearable. It’s about making a statement without raising our voices.”
The campaign embodies this philosophy, showcasing fashion that is both aspirational and attainable. With Mariacarla Boscono’s commanding presence and Theo Liu’s expert lens, the Spring/Summer 2025 campaign serves as a powerful reminder of why 7 For All Mankind remains a vanguard in contemporary fashion.
Discover the complete collection and campaign at 7forallmankind.com.
