SHAY Jewelry Reveals Luminous Spring-Summer 2025 Campaign Featuring Charlotte McKinney
Diamonds glisten under the sunlight in SHAY Jewelry’s newest spring-summer 2025 campaign, showcasing model and actress Charlotte McKinney. Shot by photographer Justin Wilczynski, the campaign is a tribute to effortless luxury, natural allure, and the kind of brilliance that captivates attention without uttering a word.
Recognized for its striking, handcrafted creations, SHAY’s latest assortment offers a contemporary perspective on fine jewelry, merging modern aesthetics with timeless grace. The campaign presents Charlotte McKinney in a collection of sun-kissed visuals that underscore the brand’s signature style—layered, radiant, and unapologetically glamorous.
An Overview of the Collection
The spring-summer 2025 line is anchored by SHAY’s hallmark items: stacked rings, layered necklaces, and bold bracelets crafted in 18K gold and adorned with diamonds. A notable highlight is the floating bezel illusion setting—an innovative technique that allows diamonds to seem as if they are suspended weightlessly, capturing light from all angles. This forward-thinking design infuses classic silhouettes with a modern flair, making each piece feel both luxurious and wearable.
From striking chokers to intricate chain necklaces, the collection presents a diverse array of styles suitable for any occasion. The styling within the campaign showcases this adaptability: a ribbed knit off-the-shoulder dress accentuates the texture of the luminous jewels, while an oversized white shirt serves as the ideal backdrop for bold rings and chunky gold cuffs. Even when clad in casual denim and barefoot, McKinney radiates a runway-ready essence, demonstrating that luxury can be both laid-back and elegant.
The SHAY Woman: Self-Assured, Playful, and Unapologetically Chic
“This shoot epitomizes that sunlit glow and relaxed luxury,” shares SHAY co-founder Tanaz Shayan. “The atmosphere is playful, self-assured, and casually striking—much like the woman SHAY designs for.”
Indeed, the campaign encapsulates the very spirit of the SHAY woman: one who effortlessly embraces sophistication, who wears diamonds with denim and confidence with everything. McKinney, with her glowing complexion and captivating aura, perfectly represents this essence, animating the collection in a way that feels both aspirational and attainable.
Handcrafted in Los Angeles
Each item in the SHAY spring-summer 2025 collection is meticulously crafted in Los Angeles, showcasing the brand’s dedication to quality and artistry. The designs blend contemporary edge with traditional craftsmanship, delivering jewelry that is as timeless as it is visually striking.
Whether layering necklaces for a seaside gathering or donning a diamond cuff for an evening out, SHAY’s latest collection encourages you to shine—night or day, dressed up or casual.
Final Reflections
With Charlotte McKinney as its brilliant muse, SHAY Jewelry’s spring-summer 2025 campaign stands as a tutorial in contemporary luxury. It serves as a reminder that fine jewelry is not reserved solely for special occasions—it’s meant for everyday experiences that merit a touch of extra brilliance.
To discover the complete collection, visit SHAY Jewelry’s official site at shayjewelry.com.
