SSENSE Reinvents Wedding Fashion with Bold Bridal 3.0 Capsule Collection
SSENSE, the luxury fashion platform located in Montreal and renowned for its avant-garde selections, has unveiled its most daring bridal collection yet—Bridal 3.0. This newest capsule collection audaciously reinterprets wedding attire, featuring over 100 pieces that defy conventional standards and serve the modern, unconventional bride.
A Fresh Perspective on Bridalwear
Bridal 3.0 eschews the traditional white gown and cathedral veil. Instead, SSENSE offers a trendsetting selection that showcases sheer veils, opera-length gloves, tailored suits, garters, and lingerie-inspired outfits. The collection celebrates uniqueness, aimed at those seeking to make an impression—be it at a courthouse ceremony, a woodland elopement, or a rooftop celebration.
Captured by Reto Schmid, the campaign showcases models Suj Lee and Frances Wilks in surprising wedding settings—imagine café patios, wildflower fields, and urban locales. Stylist Monika Tatalovic plays with contrasts, combining fitted blazers with oversized bows, and delicate lace with bold silhouettes, crafting a visual tale that’s both romantic and rebellious.
Highlight Pieces from the Collection
Among the highlights is Simone Rocha’s Carnation Balconette Dress, a structured yet romantic design that fuses femininity with an edgy aesthetic. Issey Miyake contributes the sculptural Eau Dress, emphasizing the brand’s hallmark architectural approach to fabric and silhouette. Vaquera’s white Pouf Bodysuit introduces drama and volume, presenting a whimsical alternative to the classic bridal gown.
Designers like Colleen Allen and Du Ciel infuse their distinct flair into the collection, featuring asymmetric hems, pearl detailing, and lingerie-inspired ensembles. These creations blur the boundaries between bridal wear and ready-to-wear, ensuring versatility beyond the wedding day.
Bridalwear Redefined
Brigitte Chartrand, Vice President of Womenswear Buying at SSENSE, articulates the vision for the capsule: “Following the positive reception of our initial two bridal capsules with diverse brand inclusions, we established SSENSE within the bridal space by presenting two collections that challenged norms and delivered a completely fresh perspective on wedding attire.”
Bridal 3.0 furthers this vision, featuring a curated array that resonates with a new generation of brides—those who prioritize self-expression over tradition. The collection encompasses various aesthetics, from minimalism to maximalism, and is crafted to empower wearers to create their own definition of bridal beauty.
A Capsule for Every Type of Celebration
Whether you’re organizing a non-traditional ceremony, a stylish city hall wedding, or simply wish to don white with a unique twist, SSENSE’s Bridal 3.0 capsule delivers a contemporary, fashion-forward experience. It’s not just about tying the knot—it’s about doing it your own way.
With this launch, SSENSE fortifies its position as a disruptor in the fashion world, demonstrating that bridalwear can be as audacious, varied, and expressive as those who choose to wear it.
Discover the complete SSENSE Bridal 3.0 Capsule Collection at SSENSE.com.
