Carisa Janes, the creator and CEO of Hourglass Cosmetics, is making significant strides in the beauty sector with her new brand, Outside In. Renowned for her skill in complexion products, Janes is broadening her vision to include high-performance hybrid makeup, skincare, and tools aimed at enhancing the skin’s inherent glow. Outside In seeks to capture and diffuse light with featherweight, second-skin textures, providing a sensory experience in beauty.
Janes remains at the helm of Hourglass Cosmetics while introducing Outside In, delving into the relationship between light, material, and design. The initial product assortment features the Silk Serum Foundation, Floral Reserve Face Oil, and a Serum Foundation Brush, available only at theoutsidein.com. Retailing at $64, the Silk Serum Foundation includes niacinamide and hyaluronic acid for light-to-medium coverage and a luminous finish across 25 shades. Its groundbreaking “self-setting light technology” blurs flaws and refines pores.
The Floral Reserve Face Oil, priced at $72, moisturizes the skin with a mixture of nourishing oils, providing a plump base for makeup. The Serum Foundation Brush, costing $52, guarantees even application with its synthetic bristles and environmentally friendly design. Outside In prioritizes sustainability with packaging influenced by natural materials, utilizing rice husk bio-resin and glass to minimize waste.
Janes imagines Outside In as a distinct experience, delivering featherweight, seamless application and naturally luminous results. The brand’s dedication to engaging the senses and crafting an enhanced beauty ritual is evident in every aspect, from textures to packaging.
