**Examining the Position of a PR Account Manager at Violetta Group**
Violetta Group, a leading bi-coastal communications and brand enhancement organization, is celebrated for its proficiency in luxury lifestyle, fashion, and beauty public relations. Located in Los Angeles, CA, the agency is in search of a full-time PR Account Manager to spearhead its PR efforts across multiple sectors, including luxury fashion, beauty, lifestyle, and hospitality.
**Company Overview**
Violetta Group specializes in advancing upscale brands in the United States through a cooperative and customized approach. The agency capitalizes on emerging platforms, valuable relationships, and varied expertise to develop personalized PR strategies. With a network of industry insiders, such as editors, talent, and digital media specialists, Violetta Group is dedicated to providing outstanding results and nurturing enduring partnerships.
**Role Description**
The PR Account Manager will oversee daily PR operations, concentrating on strategic communication, media relations, and event management. The ideal applicant will exhibit excellent communication abilities, a comprehensive knowledge of traditional and digital media, and a solid network of editorial and talent-based connections.
**Key Responsibilities**
– **Media Relations & Storytelling:** The manager will spearhead proactive pitching and relationship development with key editors, writers, stylists, influencers, and talent. They will facilitate strategic story creation across diverse platforms, supervise media campaigns, and maintain media lists and resources.
– **Events & Activations:** This position entails managing press previews, VIP dinners, influencer activations, and in-store events. Responsibilities encompass guest list management, vendor coordination, and post-event follow-ups.
– **Client & Team Leadership:** Acting as the daily contact for clients, the manager will ensure effective communication, offer sound advice, and produce top-notch results. They will also guide junior team members and uphold agency standards.
**Qualifications**
Candidates should possess 5–7 years of PR experience in the luxury, fashion, beauty, lifestyle, or hospitality industries. An extensive network of media and industry contacts across LA, NY, and digital markets is crucial. The role necessitates a proven history of securing editorial placements, managing client communications, and experience in team leadership. Proficiency in Microsoft Office, Canva, Cision, and PR/communications tools is also required.
**Application Process**
Interested candidates can apply by following the provided link. To learn more about Violetta Group, check them out on Instagram at @violettagroup.
This position presents an exciting opportunity to collaborate with a dynamic team in a flourishing industry, designing impactful PR strategies and shaping influential brand identities.
