Lara Stone is featured in the Snow Goose by Canada Goose spring-summer 2025 campaign. Photo: Willy Vanderperre / Canada Goose
Canada Goose ignites summer 2025 with an unexpected turn. Haider Ackermann returns for his second Snow Goose collection, named Wild Horizon, and it’s far from ordinary. Studio images of model Lara Stone and others are combined with stunning visuals of rugged canyons, sun-kissed cliffs, and expansive desert skies.
Snow Goose by Canada Goose Summer 2025 Campaign
Snow Goose by Canada Goose spring-summer 2025 campaign. Photo: Willy Vanderperre / Canada Goose
Ackermann’s creations reinvent performance attire with a sleek, edgy essence. Envision light layers designed for agility: ultra-short Tempest shorts, cotton Edge trousers with oversized pockets, and a soft Dawn Crew adorned with artistic phrases like “Can you hear the birds?” and “Wild at heart.” Each outfit encourages liberation.
Military greens, frosty blues, and striking typography stand out against the unadorned backdrops. Even the FW24 Rider Parka receives a refreshing upgrade as the new Valor Parka. It illustrates that functionality and aesthetics can harmoniously exist.
Captured by Willy Vanderperre, the campaign conveys a blend of fashion editorial and desert fantasy. As Ackermann states, the objective is to “defy the expected.” The outcome? A campaign that feels unrefined, novel, and brimming with sentiment.