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Beauty Brands Need to Reassess Popular Marketing Strategies

Beauty Brands Need to Reassess Popular Marketing Strategies

This week, the global consultancy McKinsey & Company unveiled its report titled “State of Beauty 2025,” which includes a wealth of data gathered in partnership with Business of Fashion regarding the near future of the beauty sector. Generally, despite evident economic and geopolitical instability, the beauty industry continues to thrive — it’s forecasted to expand …

Bai Lu Hailed as Latest Ambassador for Jimmy Choo

Bai Lu Hailed as Latest Ambassador for Jimmy Choo

Meet the latest ambassador for Jimmy Choo in the Asia-Pacific region, Chinese actress Bai Lu, who is entering the limelight with elegance and flair. Her official debut in the summer photoshoot is absolutely breathtaking. ## Bai Lu – Jimmy Choo Ambassador In the sun-soaked imagery, Bai Lu infuses new vigor into Jimmy Choo’s renowned sophistication. …

Kate Moss Enchants in Self-Portrait's Stylish Ensembles

Kate Moss Enchants in Self-Portrait’s Stylish Ensembles

Kate Moss Stars in Self-Portrait’s “Portraits of Kate” Campaign Kate Moss has made her return, capturing everyone’s attention. In Self-Portrait’s latest “Portraits of Kate” campaign, the fashion icon strolls the streets of Mayfair, London, exuding effortless cool. Whether she’s snacking or emerging from a vintage car, Moss is undeniably captivating. Portraits of Kate for Self-Portrait …

Sporty & Rich Launches 80s-Inspired Vintage Gym Line

Sporty & Rich Launches 80s-Inspired Vintage Gym Line

Sporty & Rich Unveils Its 80s Gym Collection Sporty & Rich transports us to the past with its 80s Gym Collection, and it’s far from conventional. Drawing inspiration from retro gym class aesthetics, the lineup is filled with nostalgic pieces in colors like teal, salmon pink, black, and white. The assortment features 80s-inspired sporty essentials, …

Kendall Jenner Displays Calzedonia Swimwear Line

Kendall Jenner Displays Calzedonia Swimwear Line

Model Kendall Jenner is igniting the season in Calzedonia’s summer 2025 swimwear campaign. Against a poolside setting with radiant sunlight, she showcases two eye-catching bikinis that radiate summer vibes. One features a ruched satin blue design with string bottoms, while the other stands out in cherry red with gold-tone details. Each Calzedonia ensemble represents a …

Ashley Graham and Tems Appear in OMEGA Watch Promotion

Ashley Graham and Tems Appear in OMEGA Watch Promotion

OMEGA has introduced its inaugural Aqua Terra 30mm collection with an enchanting campaign called “My Little Secret.” This initiative showcases six extraordinary women: Ashley Graham, Tems, Ariana DeBose, Danielle Marsh, Sunday Rose Kidman Urban, and Marisa Abela. These individuals capture the spirit of the collection through subtle moments and fashionable presentations. The Aqua Terra timepieces …

"Discover Varied Combinations"

“Discover Varied Combinations”

June 18, 2025, signifies a lively day in New York City, as the rain subsides, revealing a bright, vibrant fashion atmosphere. Sponsored by Nordstrom, this article emphasizes a stylish outfit ideal for the season. The ensemble showcases a bold mix of vivid colors and eclectic prints, featuring a pair of attention-grabbing pants and a coordinating …