Modelones, a leading brand in the nail care sector, has unveiled the selection of Sarah Haidar as their new ambassador and Global Pro Nail Artist. With a following of 1.8 million on Instagram under the handle @heluviee, Sarah has become known as the “Pinterest Hand Girl” and is recognized for her popular nail art styles. This partnership seeks to bolster Modelones’ dedication to offering professional nail care options for home use.
Sarah Haidar’s collection inspiration with Modelones stems from iridescent textures and natural forms. Her creations blend minimalism with creative accents, incorporating trends such as glossy cat-eye nail art, lively jelly gels, and striking hues. This collaboration highlights Modelones’ commitment to cutting-edge innovation and leadership within the nail care sector, particularly for the summer months and beyond.
Shade 2614, a delicate blue with a subtle sparkle, is Sarah’s preferred choice from the collection, which she affectionately calls a “gorgeous beachy, mermaid blue” that she often revisits. Her choice to collaborate with Modelones was motivated by the brand’s steady flow of product launches and alignment with current trends.
Recently, Modelones marked its 10th anniversary with a U.S. tour called “10-Year On The Go,” featuring Sarah at the launch event. Established in Los Angeles in 2015, Modelones has grown to encompass over 30 countries, fostering a community of more than 10 million users. The brand’s partnerships with influential figures and appearances in prominent publications such as Bustle, Glamour, and ELLE underscore its expanding impact in the nail art industry.