The Italian fashion label Fendi makes summer memorable with its latest campaign featuring Spanish singer and actress Aitana. Clad in light, flowing ensembles, Aitana showcases the new season with her distinctive flair.
Captured by Sophie Jones, the Fendi campaign unfolds in a chic, inviting home where Aitana relaxes on beds and plush carpets while discovering Fendi’s newest bags. She presents three eye-catching styles, namely the Peekaboo, the Baguette, and the Sunshine Shopper.
Aitana for Fendi Summer 2025 Campaign
Each item bursts with playful textures, such as raffia and denim, and the coral bandana patterns introduce a cheerful element. Aitana’s outfits align with this spirit, styled by Isabel Greece with nature-inspired embroidery and easygoing silhouettes. The looks exude freshness and ease, perfect for warm summer afternoons.
The color scheme resembles a coastal fantasy: coral red, seafoam green, sandy terracotta, and sky blue. Everything radiates warmth, softness, and vibrant character. The campaign also aligns with Fendi’s centennial celebration, adding to its significance.
Aitana’s new track “Segundo Intento” plays in the background, making this fashion moment feel like the beginning of a new journey.
