Jisoo Shines in Self-Portrait’s Pre-Fall 2025 Campaign: A Surreal Blend of Past and Future
K-pop sensation and global fashion figure Jisoo returns as the face of Self-Portrait’s pre-fall 2025 campaign, marking her third partnership with the London-based fashion brand. Shot by esteemed photographer Drew Vickers in Seoul, the campaign—entitled Dreams of Past Lives—merges nostalgic visuals with futuristic elements, resulting in a striking series that feels both personal and ethereal.
A Partnership Grounded in Creative Connection
Jisoo’s ongoing collaboration with Self-Portrait and founder Han Chong signifies a profound creative bond. Renowned for her sophistication and quiet allure, Jisoo infuses a distinctive presence into the campaign, representing the brand’s perspective of contemporary femininity with an everlasting charm. Chong admires her capacity to draw attention without overshadowing, a trait that perfectly aligns with the brand’s dedication to refined elegance.
“Jisoo has a remarkable ability to attract focus in a subtle, graceful way,” says Chong. “She embodies the Self-Portrait woman—self-assured, expressive, and effortlessly chic.”
A Visual Story: Dreams of Past Lives
Set against the vibrant backdrop of Seoul, the campaign employs AI-generated imagery to create a dreamlike atmosphere that blurs the boundaries between recollection and fantasy. The title Dreams of Past Lives alludes to a storyline that surpasses time, with each image resonating with a sense of déjà vu and emotional depth.
In one striking shot, Jisoo dons a sheer lace blouse paired with a cream mini skirt, illuminated by the gentle glow of a vintage lamp. The styling evokes a feeling of romantic nostalgia, while the environment lends a cinematic essence that feels both recognizable and whimsical.
Another look features Jisoo in a pleated white dress with a structured collar—paying tribute to 1960s sophistication reinterpreted for the contemporary woman. The outfit is both refined and playful, encapsulating the duality that characterizes Self-Portrait’s design philosophy.
A third ensemble presents a more modern appeal: a gingham bandeau top, houndstooth mini skort, and a nylon jacket, all set against a dreamlike city street backdrop. The contrast of textures and patterns mirrors the campaign’s theme of merging eras and styles.
Fashion as a Channel for Self-Exploration
For Jisoo, the campaign extends beyond mere modeling—it’s a medium for self-expression. “Collaborating with Self-Portrait enables me to delve into various facets of myself,” she reveals. “Every look narrates a unique story, and I appreciate how the campaign feels like a voyage through time and sentiment.”
This thought resonates throughout the collection itself, which harmonizes fantasy with practicality. The pieces are crafted to be both wearable and whimsical, providing versatility while sustaining a strong visual character.
A Campaign That Connects
The Self-Portrait pre-fall 2025 campaign distinguishes itself not only for its forward-thinking designs but also for its narrative depth. By blending AI-generated visuals with classic aesthetics and a compelling muse, the campaign crafts a multifaceted narrative that encourages viewers to contemplate their own dreams and memories.
As fashion advances in the digital era, campaigns like Dreams of Past Lives illustrate how technology and artistry can unite to forge something truly unforgettable. With Jisoo at the forefront, Self-Portrait’s latest creations are a celebration of the power of collaboration, innovation, and enduring style.
Discover the full collection at Self-Portrait’s official website and explore the pieces that bring this otherworldly vision to life.
