Doja Cat Shines in Marc Jacobs’ Summer 2025 “Staycation” Campaign
Once again, Doja Cat is pushing the limits of fashion, this time serving as the face of Marc Jacobs’ Summer 2025 campaign, aptly named “Staycation.” Renowned for her genre-blending music and courageous style, the Grammy-winning artist infuses her distinctive vibe into a campaign that honors individuality, nostalgia, and the elegance of dressing up—all without needing a passport.
Captured by the renowned photographer Stef Mitchell, the campaign swaps conventional summer vacations for the edgy glam of New York City streets. From relaxing on a bubblegum-pink chair situated in the road to striking poses on fire escapes and elegantly walking through urban crosswalks, Doja Cat transforms the daily city backdrop into her personal runway.
A Y2K Revival with a Contemporary Flair
The “Staycation” collection is a heartfelt homage to early 2000s fashion, re-envisioned through a modern lens. Curated by Sydney Rose Thomas, the looks feature a delightful blend of pastel mini skirts, cropped tanks, and wide-leg trousers embellished with playful patches. The outfits reflect a girly streetwear vibe that captures both nostalgia and freshness—perfectly aligned with Doja Cat’s diverse style.
Accessories take the spotlight in this campaign, highlighted by Marc Jacobs’ latest It bags. The quilted Dual bag and the bold, oversized Sack bag complement each outfit, adding a touch of luxurious practicality to the playful creations. Glamorous accessories such as chunky jewelry, platform sandals, and tinted sunglasses round out the looks, enhancing the campaign’s effortless yet polished atmosphere.
Doja Cat: The Ultimate Style Chameleon
Doja Cat’s role in the campaign transcends mere modeling—she embodies the essence of the collection. Famous for her ability to seamlessly transition between aesthetics, she infuses authenticity and attitude into every shot. One particularly memorable image captures her reclining on the pavement, legs gracefully crossed, clutching a denim chain bag with the elegance of a fashion icon. It’s a moment that merges streetwear with high fashion, perfectly reflecting the campaign’s spirit.
“Vacation isn’t defined by your location—it’s about how you present yourself,” Doja Cat remarks in a statement accompanying the campaign. And with her striking poses and fearless style, she demonstrates that confidence and creativity are the ultimate summer essentials.
A New Take on Summer
Marc Jacobs’ Summer 2025 “Staycation” campaign redefines conventional ideas of summer fashion. There are no beaches or tropical getaways—just the raw, unfiltered vibrancy of city life and the freedom to express oneself through fashion. It’s a celebration of transforming the ordinary into the extraordinary, and Doja Cat is the ideal muse for this vision.
Whether you’re gearing up for a rooftop get-together or enjoying a solitary walk in your neighborhood, the message is unmistakable: fashion is not about the destination but the attitude you carry. With Doja Cat paving the way, Marc Jacobs’ latest collection encourages everyone to elevate their everyday into a runway.
Discover the entire collection at MarcJacobs.com.
