Valentino Pre-Fall 2025 Campaign: A Cinematic Tribute to Everyday Elegance
Valentino has launched its Pre-Fall 2025 campaign, showcasing exceptional creativity in transforming the ordinary into the extraordinary. Guided by the artistic vision of Alessandro Michele, the campaign reinvents commonplace experiences with a fashion-forward perspective, featuring a nostalgic ice cream parlor as the scene for a collection of cinematic moments. Shot by acclaimed photographer Glen Luchford, the campaign features models Amelia Gray, Kai Schriber, and Scarlett White, among others, in a visual storyline that resembles a chic film captured in an everlasting frame.
A Nostalgic Fantasy
The backdrop of the campaign—a charming ice cream parlor—evokes an Americana vibe with a classic twist. This selected locale enhances Michele’s unique style, which generally combines romantic charm with vintage elements. Luchford’s lens presents the models in enchanting, sunlit settings that merge fashion editorial with cinematic stills, crafting a timeless ambiance that is simultaneously playful and refined.
Ordinary Moments, Transformed
What distinguishes this campaign is its knack for uplifting the commonplace. From cycling in brocade heels to relaxing in frosted lace gloves, the scenarios radiate an aura of effortless elegance. Michele’s creations feature layered fabrics, retro-inspired cuts, and whimsical accessories that redefine the concept of dressing for everyday life.
Highlight pieces include:
– Decorative tights matched with pastel platform footwear
– Statement suits with exaggerated shapes
– Transparent socks styled with open-toe shoes
– Lace gloves and oversized sunglasses for added flair
The Vain Bag: A Featured Accessory
Central to the collection is the Vain bag, a prominent accessory appearing in nearly every outfit. Styled by Jonathan Kaye, the bag comes in various iterations—from sleek black leather to striking leopard print—showcasing its adaptability and allure. Whether worn as a shoulder bag or held by the top handle, the Vain bag acts as the cohesive element connecting the various ensembles.
Styling That Narrates
Jonathan Kaye’s styling breathes individuality into each outfit. His method of layering and accessorizing enhances the looks, making them feel genuine while still aspiring. The styling trends reflect a wider movement in fashion: the blending of high and low, where luxury items merge effortlessly into everyday settings.
A Soundtrack of Affection
Enhancing the campaign is a companion video accompanied by Juliette Armanet’s “Imaginer l’Amour.” The French pop melody amplifies the romantic, nostalgic essence of the visuals, while the models glide through the frames with cinematic elegance. The video provides a vivid perspective on the collection, illustrating how the garments move and engage with their surroundings.
Final Thoughts
Valentino’s Pre-Fall 2025 campaign transcends a mere exhibition of new styles—it’s a tribute to fashion as an art of storytelling. With Glen Luchford’s striking visuals, Alessandro Michele’s innovative direction, and Jonathan Kaye’s meticulous styling, the campaign beckons viewers to envision a realm where every moment is an opportunity to convey one’s style. Whether enjoying a leisurely walk or visiting the ice cream shop, Valentino underscores that sophistication resides within the everyday.
To explore the collection further, visit Valentino’s official site or browse the complete campaign visuals and video online.
