UGG Spring/Summer 2025 Campaign: HANNI from NewJeans Heads the Golden Collection
This season, UGG makes a stylish entrance with its Spring/Summer 2025 campaign, showcasing a vibrant and adaptable array of footwear. At the forefront is HANNI, the emerging star and member of the global K-pop phenomenon NewJeans, who infuses her unique charm and youthful spirit into the brand’s newest line: the Golden Collection.
A New Perspective on Footwear: The GoldenRise Sandals
Central to the campaign is the GoldenRise sandal, a remarkable item that reflects UGG’s dedication to comfort, fashion, and sustainability. Created with versatility in mind, the GoldenRise can be styled in three different fashions—slide, slingback, or wrap sandal—making it an ideal companion for everything from leisurely strolls to unexpected adventures.
Constructed with recycled materials and adorned with a sun logo on the sole, these sandals pay homage to UGG’s California heritage and its continuous commitment to eco-friendly fashion. The design strikes a perfect balance between playful and practical, delivering a contemporary take on summer footwear.
A Flourishing Style: Campaign Imagery
The campaign is set in a picturesque garden, where HANNI is accompanied by models Ayumi, Jenny, and Yoyo. Together, they breathe life into the collection amidst blooming flowers, lush greenery, and inviting cream sofas. The setting radiates a carefree, sun-drenched atmosphere that harmonizes with the essence of the season.
HANNI dazzles in an eye-catching orange mini dress paired with pastel floral tights, creating a look that fuses retro charm with modern sophistication. The styling throughout the campaign emphasizes the adaptability of the GoldenRise sandals, showcasing how they can be dressed for any spring or summer event.
Vibrancy, Movement & Delight
Every image in the campaign is rich with dynamism, laughter, and vibrant colors, encapsulating the spontaneous bliss of warmer days. Whether lounging in the garden or striking a joyful pose, the models represent the season’s spirit—lighthearted, expressive, and brimming with vitality.
The campaign not only highlights footwear but also weaves a narrative of camaraderie, liberty, and enjoyment. It encourages viewers to embrace the season wholeheartedly, stepping into sunny days with open-toed shoes and celebrating the simple joys of fashionable comfort.
Where Sustainability Meets Fashion
UGG is consistently advancing as a brand that cherishes both style and environmental responsibility. The use of recycled materials in the GoldenRise sandals signifies a broader commitment to sustainability, in line with the increasing demand for eco-aware fashion alternatives.
Concluding Thoughts
With HANNI at the helm, UGG’s Spring/Summer 2025 campaign is a tribute to individuality, adaptability, and the delight of self-expression. The Golden Collection, especially the GoldenRise sandal, provides a fresh outlook on seasonal fashion—one that is as versatile as it is striking.
Whether you’re relaxing in a garden, wandering through city streets, or dancing at a summer celebration, UGG’s latest collection guarantees comfort and style.
