Title: Prada’s “Days of Summer 2025” Campaign: An Enchanting Journey into Fashion
Prada embarks on a seasonal adventure with its “Days of Summer 2025” campaign, a visually lyrical exploration that turns the serene waters of Italy into a drifting catwalk. Captured by the talented photographer Oliver Hadlee Pearch, the campaign showcases a cast of stars including supermodel Kendall Jenner and actress Hunter Schafer, along with models Julia Nobis, Lina Zhang, and Hanna Leszek. Together, they embody the essence of summer in a campaign that blends haute couture with the calmness of the ocean.
A Nautical Getaway with a Fashionable Spin
Set against the backdrop of classic Italian gozzo boats, the campaign provides a cinematic escape from the usual. The models glide over tranquil, azure waters, their presence merging fashion daydreams with untamed freedom. The visuals evoke a feeling of timeless grace, where the gentle motion of the sea intersects with the structured elegance of Prada’s design ethos.
Kendall Jenner radiates effortless style in high-waisted crimson micro shorts teamed with a flutter-sleeve blouse. Her look is elevated by a structured cow-print handbag, a striking accessory that introduces a graphic counterpoint to the otherwise breezy outfit. Meanwhile, Hunter Schafer adds a grounded, modern twist to the campaign in a leather and denim jacket, accompanied by a caramel-toned bucket bag nonchalantly draped across her body. Her ensemble reflects the adaptability and functionality that Prada frequently incorporates into its collections.
Styling That Blends Urban Elegance with Coastal Comfort
Creative direction from Ferdinando Verderi guarantees that each image narrates a tale of refined defiance and laid-back sophistication. The styling is a masterclass in contrast—crisp denim and flowing skirts harmonize with sleek leather and fringe details. The color palette is both rich and subdued, featuring earthy tones and oceanic blues that resonate with the natural landscape.
Accessories take center stage, as Prada’s distinctive craftsmanship is evident in every detail. From cow-print handbags to textured fringe finishes and vibrant color blocking, each piece is crafted to be both eye-catching and practical. These accessories not only anchor the looks but also suggest the brand’s ongoing exploration of tactile luxury and visual narratives.
A Campaign That Encapsulates the Spirit of Summer
More than just a seasonal presentation, “Days of Summer 2025” celebrates contrasts—liberty and structure, nature and artistry, simplicity and refinement. Through its dreamlike imagery and expressive styling, Prada encourages viewers to envision a summer where fashion flows as effortlessly as the ocean breeze.
With this campaign, Prada not only reinforces its status at the pinnacle of luxury fashion but also reimagines the possibilities of summer style: bold, airy, and stunningly unrestrained.
Discover more from Prada’s Days of Summer 2025 collection at Prada.com.
