Sarah Paulson Delivers Surreal Sophistication in AMI Paris’ Spring-Summer 2025 Campaign
Acclaimed actress Sarah Paulson enters a realm of surreal elegance in AMI Paris’ Spring-Summer 2025 campaign. Renowned for her astonishing performances and commanding presence, Paulson takes the spotlight in a fashion storyline that merges dreamlike visions with design. Shot in atmospheric black and white by photographer Szilveszter Makó, the campaign offers a visual experience that combines theatrical narrative with Parisian flair.
A Whimsical Fashion Story
The campaign unfolds in a fantastical setting: checkerboard floors, towering piles of illustrated books, and whimsical props, including a tiny house balanced atop Paulson’s head. These visuals create a fantastical ambiance while the styling remains rooted in AMI Paris’ distinctive fusion of structure and elegance.
Paulson’s representation in this dreamy landscape is utterly enchanting. Whether she’s perched delicately on a stool or lost in thought, she adds a narrative richness to every shot. Her dynamic poses and subtle expressions reflect the duality of the collection—playful yet polished, innovative yet elegant.
Highlighted Looks from the Collection
The Spring-Summer 2025 collection from AMI Paris experiments with contrasts and timeless silhouettes, reinterpreted through a surrealist lens. A standout outfit showcases a checkered circle skirt matched with a ruffled blouse, conjuring retro schoolgirl charm infused with a contemporary twist. Another look—a sharply fitted, belted trench coat—introduces a sense of weightiness, emphasizing the brand’s dedication to classic tailoring.
Accessories are also prominent in the spotlight. The Carrousel bag, first revealed in 2024, returns with its sculptural, fan-like design. Its architectural appeal enhances the collection’s overall look, functioning as both a practical item and a piece of art.
Theatricality in Fashion
AMI Paris has consistently embraced a theatrical sensibility in fashion, and this campaign exemplifies that tradition. With Paulson as the central figure, the brand explores the dramatic sides of style. Each image resembles a frame from an avant-garde film, where clothing transforms into costume and the surroundings become a stage.
This partnership feels organic for Paulson, whose career is characterized by intricate roles and daring choices. Her capacity to express emotion and narrative through her posture and gaze elevates the campaign beyond conventional fashion photography. She doesn’t simply wear the garments—she embodies them, breathing life into every piece with her distinctive passion.
In Closing
The AMI Paris Spring-Summer 2025 campaign is a brilliant fusion of fashion and fantasy. Through Szilveszter Makó’s artistic direction and Sarah Paulson’s talent, the collection rises above seasonal fads to offer a timeless exploration of style and storytelling. With its surreal imagery, structured forms, and dramatic essence, the campaign invites audiences to enter a realm where sophistication intertwines with imagination—and every outfit tells a tale.
