Gracie Abrams Shines as Hourglass Cosmetics’ New Symbol for Summer 2025 Campaign

Gracie Abrams, the emerging singer-songwriter celebrated for her poignant lyrics and ethereal voice, is now infusing her unique authenticity into the beauty realm. The artist has been appointed as the new ambassador for Hourglass Cosmetics, leading the brand’s Summer 2025 campaign named Any Time, Any Place, Any Wear. Captured by renowned photographer Ben Hassett, the campaign highlights Gracie’s innate charm and effortless elegance, skillfully merging music and makeup in a tribute to self-expression.

A Campaign That Flows Through the Day

The Any Time, Any Place, Any Wear campaign transcends a mere visual display—it tells a story. From the gentle glow of dawn to the sophistication of an evening out, Gracie is depicted navigating various moments of the day while maintaining a consistent and polished appearance. The campaign underscores versatility and authenticity, two traits that profoundly resonate with Gracie’s personal aesthetic and artistic values.

The makeup styles showcased in the campaign are fresh, luminous, and subtle, embodying the contemporary beauty ideal of enhancing rather than obscuring one’s natural attributes. Whether enveloped in golden rays of sunshine or stepping into the nightlife, Gracie’s look remains effortlessly stylish and rooted in reality.

Key Products and Exciting New Additions

At the core of the campaign are some of Hourglass Cosmetics’ most cherished products, along with an exciting new launch. Featured key items include:

– Vanish Airbrush Concealer: Renowned for its light texture and complete coverage, this concealer achieves a flawless complexion without appearing heavy or cakey.
– Veil Hydrating Skin Tint: A must-have for those seeking a light, breathable foundation, this skin tint delivers hydration and a natural finish, ideal for daily use.
– Illusion Priming Moisturizer (New Launch): Making its first appearance in this campaign, the Illusion Priming Moisturizer is crafted to prepare the skin with extra hydration and a smoothing effect, providing the perfect base for makeup application.

Collectively, these products exemplify the brand’s dedication to high-performance, cruelty-free beauty that enhances rather than conceals.

Gracie Abrams on Beauty and Authenticity

In a statement released with the campaign, Gracie Abrams drew a compelling connection between her music and her perspective on beauty. “When I create a song, I shut everything else out to remain true to myself,” she expressed. “The same applies to beauty. I’m not about hiding who I am.”

This philosophy perfectly aligns with Hourglass Cosmetics’ mission to empower individuals to authentically express themselves. Gracie’s partnership with the brand emphasizes a shared belief in honesty, simplicity, and confidence—ideals that resonate with a new wave of beauty enthusiasts.

A Natural Alignment for Hourglass

Gracie Abrams’ collaboration with Hourglass Cosmetics seems like a seamless progression for both the artist and the brand. Renowned for its luxurious, vegan, and cruelty-free formulas, Hourglass has long been cherished by beauty aficionados who appreciate both efficacy and ethical standards. By selecting Gracie as the face of their Summer 2025 campaign, Hourglass continues to connect with voices that are redefining the cultural dialogue surrounding beauty.

With her soulful essence and dedication to authenticity, Gracie Abrams infuses a revitalizing energy into the campaign—one that honors individuality and the beauty of being genuine, any time, any place, any wear.

For more information on the campaign and to shop the highlighted products, visit Hourglass Cosmetics’ official website.