Title: Gigi Hadid Embraces Retro Elegance in Miu Miu’s 2025 Leathergoods Campaign

Miu Miu’s 2025 Leathergoods campaign exemplifies the fusion of style and fine art. Led by supermodel Gigi Hadid, the campaign reinterprets contemporary accessories with a nostalgic perspective, turning each photograph into a classic masterpiece. Shot by iconic photographer Steven Meisel and digitally hand-painted to reflect a mid-century vibe, the imagery is both poignant and innovative—merging the lines between photography and traditional painting.

A Canvas of Couture

Central to the campaign are Miu Miu’s hallmark Wander and Arcadie bags. These pieces transcend mere functionality and are showcased as sculptural art forms. Crafted from the brand’s renowned matelassé leather, the bags are sumptuous, structured, and undeniably opulent. Their tactile allure is accentuated through the campaign’s artistic aesthetic, which deepens the richness and texture of each item.

Gigi Hadid: A Contemporary Muse

Styled by Lotta Volkova, Gigi Hadid personifies a contemporary muse. Her ensemble features a whimsical blend of daisy patterns, gingham designs, and soft suede skirts—each outfit a tribute to vintage fashion with a modern flair. The color spectrum is vibrant and emotive, spanning fuchsia and moss green to mustard yellow, mirroring the lively spirit of the campaign’s artistic vision.

Beauty in the Details

Beauty is crucial in reinforcing the campaign’s retro atmosphere. Hadid showcases a curled bob that echoes 1950s allure, complemented by pastel-toned makeup that enhances the soft-focus style. The overall appearance is both sentimental and innovative, aligning seamlessly with Miu Miu’s commitment to reimagining femininity in fashion.

An Artistic Vision

Art director Edward Quarmby breathes life into the campaign with pastel backgrounds that mimic oil paintings. The soft-focus approach and painterly textures create a captivating visual journey that resembles a gallery showcase rather than a conventional fashion shoot. Each image is carefully arranged, encouraging viewers to pause and admire the artistry inherent in both the fashion and the photography.

Conclusion

Miu Miu’s 2025 Leathergoods campaign is a tribute to imagination, skill, and high fashion. With Gigi Hadid as its luminous focal point, the campaign transforms everyday accessories into timeless artifacts. Through the lens of Steven Meisel and the vision of Edward Quarmby, Miu Miu once again demonstrates that fashion embodies not just what we wear—but how we perceive the world.