Prada’s spring-summer 2026 campaign presents a mesmerizing exploration of fashion as an art form, showcasing a partnership with American artist Anne Collier and photographer Oliver Hadlee Pearch. The campaign highlights Hunter Schafer, Carey Mulligan, Liu Wen, and John Glacier, each depicted as if captured within a study frame. The visuals are both playful and self-referential, featuring literal gloved hands grasping the photographs, encouraging viewers to interact actively with the imagery.
The campaign’s look is striking and graphic, employing vibrant orange backgrounds contrasted with jewel tones, luxurious textures, and lush greens. Prada’s signature items, including structured handbags, elegant pumps, sheer lace skirts, crisp shirts, and sculptural outerwear, take center stage. Long gloves introduce a theatrical and surreal aspect to the styling.
Created by Miuccia Prada and Raf Simons, the collection merges sophistication with an avant-garde edge. The campaign upholds Prada’s legacy of groundbreaking storytelling in fashion, building on the previous year’s holiday campaign.
