Bella Hadid has a talent for making moments seem effortless, and Saint Laurent’s spring 2026 campaign showcases this perfectly. The model returns to the limelight with an effortlessly cool vibe. Captured by Glen Luchford, the campaign plays out like a still frame from a VHS tape.
The visuals possess a vintage, video-like quality that draws you in. In one shot, Bella dons a relaxed bomber jacket paired with delicate lace shorts, complemented by the Mombasa bag. Her posture exudes a mix of relaxation and confidence.
In another image, she is seen wearing a sleek trench coat over soft lace lingerie, creating a striking contrast that embodies the essence of YSL. Anthony Vaccarello’s creations narrate the tale. Bold tailoring harmonizes with fragile elements.
Empowering fashion becomes softer, while sensual pieces remain practical. Bella leans against tiled surfaces and also lounges on the floor. Gold-heeled sandals with tied straps and gold bangles finish Bella’s stylish looks.
Don’t miss Bella Hadid’s recent cover for Dust Magazine.
