Global icon Rosalía has formally become a part of the New Balance family, and she’s doing it on her own terms. Recognized for her boundary-pushing presence in both music and fashion, the Grammy-winning artist now infuses her audacious style into the legendary athletic brand.
Her adventure commences on a rooftop at dusk, outfitted in urban-ready apparel that resonates with the city’s vibe. From that point, the narrative unfolds like a cinematic experience. She zips through city avenues, a striking figure in a trench coat, entering the New Balance headquarters with intent.
## Rosalía – New Balance Ambassador
Every frame, captured like a film, conveys a significant message: this transcends mere footwear. It’s about movement, vision, and daring self-expression. At the heart of the campaign is the brand-new New Balance 204L.
It merges nostalgic and modern elements, combining early 2000s technology with elegant suede overlays. Rosalía strides confidently in them, illustrating how fashion and performance can coexist harmoniously.
The five-part campaign narrates a richer story, one of creativity, culture, and defying boundaries. And it culminates in the unveiling: a bespoke painting of the New Balance x Rosalía logo, representing their artistic collaboration.
“I’ve always admired New Balance, and that’s why collaborating with the brand is particularly thrilling for me,” shares Rosalía.
