Carolina Herrera has introduced its newest fragrance, La Bomba, encapsulating the essence of audacious beauty and haute couture. The campaign showcases top model Vittoria Ceretti, who personifies the fragrance’s essence in eye-catching pink and red outfits that enhance the bold butterfly-shaped bottle design. The bottle itself is a stunning piece of art, featuring fuchsia-hued butterfly wings surrounding a rose quartz-style center, topped off with a gold insignia cap.
La Bomba’s fragrance profile is as enchanting as its design, delivering a fusion of exotic and whimsical notes, including pitaya, cherry peony, red frangipani, and solar vanilla. This blend produces a floral, fruity, and luminous scent that is both playful and memorable, reflecting the brand’s dynamic identity. The fragrance honors fashion legend Diana Vreeland’s nickname for Carolina Herrera, “La Bomba,” capturing the brand’s carefree and glamorous spirit.
Set to pre-launch on carolinaherrera.com in September 2025, La Bomba is now available in major airports globally, providing a glimpse of its potent and playful charm. This fragrance is poised to become a new hallmark for those wishing to exude confidence and happiness.
