Chanel’s pre-fall 2025 campaign invites us on an enchanting adventure. Set against the serene backdrop of Hangzhou’s lake in China, the 2024/25 Métiers d’art collection brings fantasies to life. The creations draw inspiration from Gabrielle Chanel’s cherished Coromandel screens, celebrated for their dreamlike scenery.
These visuals ignite creativity, as Chanel transforms them into haute couture. In the imagery captured by Mikael Jansson, House ambassadors Tilda Swinton and Liu Wen are featured alongside model Lulu Tenney. Each ensemble is both sophisticated and striking.
Liu Wen dazzles in a deep, jewel-embroidered top, layered with shimmering necklaces. Swinton showcases a sleek black ensemble with delicate pale accents, exuding quiet authority. Lulu adds a touch of softness with pleated white and quilted jackets, reminiscent of iconic Chanel aesthetics.
The garments vary from glossy lacquered textiles to luxurious tweeds and floral-embroidered dresses. Quilted handbags and statement jewelry enhance each attire. Chanel’s meticulous attention to detail is evident in every creation. From the silhouette of the skirts to the luster of the accessories, the artistry is outstanding.
This campaign serves as a call to envision. The collection is currently accessible in Chanel boutiques around the globe.
