Ni Ni features prominently in the spring-summer 2025 campaign for Gucci Eyewear. Photo: Tyler Mitchell / Gucci
Radiance, fashion, and a feeling of liberation create the backdrop for Gucci Eyewear’s spring-summer 2025 campaign. In this vibrant collection, Gucci revives the excitement of a road trip, complete with classic accessories that evoke a retro vibe.
Global brand ambassador Ni Ni shines alongside models Ali Dansky and Karolina Spakowski. Each pair of eyewear they showcase narrates a tale, whether it’s the sleek oval designs or bold cat-eye styles, all infused with Gucci’s distinctive allure.
Gucci Eyewear Summer 2025 Campaign
Ali Dansky and Karolina Spakowski spearhead Gucci Eyewear’s spring-summer 2025 campaign. Photo: Tyler Mitchell / Gucci
You’ll notice the Double G logo on slender arms and striking Interlocking G details on substantial temples. The tortoiseshell styles radiate vintage charm, while oversized square sunglasses add flair beneath the sun.
Captured by Tyler Mitchell and styled by Francesca Burns, the campaign welcomes a blend of leather, denim, and classic color schemes. Envision deep burgundy, rich blacks, and gentle neutrals. Whether relaxing in a convertible or admiring a clear blue sky, each model embodies effortless style.
From urban environments to vast roads, Gucci’s newest frames are designed for personal expression. It’s a stylish journey, no navigation required.
