FRAME and Sotheby’s have launched a thrilling new partnership that fuses vintage prep with modern fashion. This exclusive collection, drawing inspiration from the Upper East Side and 1980s prep aesthetic, comprises 31 items including comfortable sweatshirts, V-neck sweaters, tailored blazers, and iconic baseball caps. Additionally, the collection features relaxed shorts, standout totes, and precise tailoring, crafted to provide both ease and elegance. Prices range from $43 to $1,298, making it both attainable and prestigious.
The campaign, photographed by Sean Thomas and styled by Max Ortega, showcases auctioneer Kimberly Pirtle and model Felice Nova Noordhoff, encapsulating a laid-back yet stylish atmosphere. The collection is available at FRAME’s 16 retail locations, online at frame-store.com, and select Sotheby’s venues in New York, Paris, London, and Hong Kong. This collaboration embodies the spirit of limited edition style with a mix of athletic ease and luxury sophistication.
