Chloé and Mytheresa Unveil Exclusive Beachwear Line

Chloé and Mytheresa Unveil Exclusive Beachwear Line


Mytheresa x Chloé: The À La Plage Capsule Collection Infuses Coastal Elegance Into Your Wardrobe

As the summer season draws near and thoughts of sun-drenched beaches emerge, fashion enthusiasts have a fresh reason to rejoice. The luxury label Chloé has joined forces with premier retailer Mytheresa to unveil the limited-edition À La Plage capsule collection—a whimsical, beach-themed range that embodies the spirit of effortless sophistication and seaside allure.

A Tribute to Oceanic Elegance

The Chloé À La Plage collection serves as a stylish tribute to the ocean. Crafted with the brand’s hallmark bohemian flair, this capsule showcases a thoughtfully curated assortment of items that marry comfort, femininity, and a hint of nostalgia. From billowing silhouettes to intricate details, each piece is designed to inspire the tranquility and liberation of a coastal retreat.

The collection includes:

– Airy white dresses that sway with the wind, ideal for barefoot strolls by the water’s edge.
– Breathable knits in gentle peach and blush shades, perfect for layering as dusk approaches.
– Striped pieces that embody vintage resortwear aesthetics with a contemporary edge.
– Jelly sandals that combine fashion with functionality, reviving a playful element from the ’90s.

Accessories That Stand Out

No beach look is finished without the right accessories, and Chloé excels with oversized tote bags in calming tones like powder blue and sunny yellow. These functional yet fashionable bags are spacious enough to accommodate all your seaside necessities—from sunscreen and stylish eyewear to your favorite summer novel.

Upon closer inspection, you’ll notice the exquisite details that elevate this collection. Seashell patterns, gold-tone jewelry, and elaborate embroidery impart a whimsical, feminine flair. These subtle touches reflect the ocean’s natural beauty, rendering each piece a cherished memento from a sun-kissed holiday.

Visual Narratives by the Coast

The campaign visuals for the À La Plage collection are as enchanting as the clothing itself. Captured along a stunning shoreline, the imagery transports viewers to a peaceful coastal sanctuary. Models bask in radiant sunlight, their garments flowing harmoniously with the ocean’s tides. It’s a visual tale that encourages you to slow down, take a deep breath, and relish the simple joys of summer.

Whether you’re planning a lavish beach getaway or simply wish to add a hint of coastal elegance to your everyday attire, the Mytheresa x Chloé À La Plage collection presents the ideal pieces for achieving just that. It’s more than just fashion—it’s a lifestyle choice, a feeling, and a gentle nudge to appreciate the season.

Where to Purchase

The exclusive capsule collection is now available on Mytheresa’s website. With limited stock and high demand, these coveted pieces are anticipated to sell out swiftly. So if you’re eager to express your inner beach muse, now is the moment to take the plunge.

Discover the complete collection at Mytheresa.com and allow Chloé’s À La Plage to whisk you away to your dream summer getaway—no passport needed.

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