K-pop Star Jang Won-Young Shines in Tommy Jeans Summer 2025 Campaign

K-pop phenomenon Jang Won-Young, known for her role in the chart-topping girl group IVE, has been announced as the ambassador for TOMMY JEANS’ Summer 2025 campaign. This partnership unites one of fashion’s most legendary American brands with one of Asia’s most promising young talents, culminating in a campaign that is both reminiscent and innovative. Captured by renowned photographer Mok Jung-Wook, the visuals showcase Jang’s natural charisma and trendsetting flair.

Blending Classic Americana with Youthful Energy

The Summer 2025 campaign exemplifies the harmony between legacy and creativity. Remaining faithful to Tommy Hilfiger’s iconic red, white, and blue palette, the collection showcases contemporary designs and fun styling that appeal to a fresh generation of fashion enthusiasts.

One standout outfit features Jang in a snug white logo tee neatly tucked into relaxed denim jeans, layered with a light blue button-up shirt that elegantly drapes from her shoulders. The look pays homage to traditional American casual wear, reinterpreted with a youthful spin.

Denim Reimagined

Denim takes prominence in the campaign, with Jang showcasing a variety of silhouettes that highlight the fabric’s adaptability. A ruched, off-the-shoulder denim mini dress emphasizes her playful nature while retaining an edgy, urban vibe. Another outfit pairs a striped tee with cargo denim trousers and pink lace-up sneakers, delivering a sporty, street-ready aesthetic ideal for summer escapades.

Preppy Meets Playful

In a softer, more collegiate look, Jang sports a white knit top paired with a pleated skirt, complemented by a TOMMY logo bag and soft denim Mary Janes. This ensemble merges academic charm with contemporary femininity, illustrating the brand’s ability to progress while remaining true to its foundation.

A Global Fashion Icon in the Making

Jang Won-Young’s collaboration with TOMMY JEANS transcends a mere fashion campaign—it’s a cultural phenomenon. As a global K-pop ambassador and an emerging fashion icon, Jang offers a new perspective to the brand. Her innate fashion sense and confident demeanor perfectly capture the TOMMY JEANS spirit: bold, imaginative, and continually evolving.

The Summer 2025 campaign celebrates individuality and youthful energy, highlighting that TOMMY JEANS continues to connect with a new generation of style influencers. With Jang Won-Young leading the charge, the brand is set to create a significant impact on the fashion industry and pop culture as a whole.

Discover the complete collection and campaign visuals on the official Tommy Hilfiger website.