Zendaya Dives into a Sci-Fi Fantasy for On’s Spring 2025 Campaign
Zendaya has always been at the forefront of fashion innovation, and her new partnership with Swiss performance label On is no exception. In the Spring 2025 campaign named “Zone Dreamers,” the actress and style icon immerses herself in a surreal, sci-fi-inspired environment that merges high fashion with futuristic athletic wear. Captured by the renowned photographer and visual artist Nadia Lee Cohen, the campaign reinterprets the notion of a fashion campaign as a cinematic teaser for a film that isn’t real — yet.
A Futuristic Style Dream
Set against a hyper-stylized intergalactic dreamscape, “Zone Dreamers” features Zendaya in an array of striking, imaginative outfits that seamlessly blend performance gear with avant-garde design. Styled by her longtime collaborator Law Roach, the campaign showcases Zendaya sporting On’s latest sneaker innovations — the Cloudzone and Cloudtilt — alongside sleek bodysuits from the brand’s fresh Studio Knit collection.
The collection incorporates On’s signature CloudTec® cushioning technology, designed to facilitate multidirectional movements while preserving a chic, fashion-forward aesthetic. The bodysuits, which fit the body like a second skin, are both practical and visionary, embodying the campaign’s theme of boundless movement and creativity.
Bespoke Spacesuits & Cosmic Accessories
To further enhance the sci-fi vibe, Roach crafted custom spacesuits that align with the ethereal, fantastical atmosphere of the campaign. Zendaya’s outfits are adorned with playful elements such as alien ears and oversized props — including massive bags of cereal — infusing the visuals with surreal humor and fantasy.
The campaign’s set design and styling experiment with scale, color, and texture, generating a visual story that resonates with both nostalgia and forward-thinking aesthetics. It’s a tribute to movement, creativity, and the capacity to dream beyond the commonplace.
Zendaya on the Creative Journey
“Zone Dreamers was an absolute pleasure to create,” Zendaya expressed in a press release. “Collaborating with Nadia for the first time infused such a distinctive energy into the set, and working with Law — as always — made the experience even more extraordinary.”
This signifies Zendaya’s inaugural campaign with On, and her participation reflects the brand’s expanding presence in the fashion-performance realm. Known for its cutting-edge running shoes and dedication to innovation, On is reaching out to a new generation of consumers who appreciate both style and functionality.
A New Chapter for On
With “Zone Dreamers,” On continues to reshape the perception of athleticwear in contemporary times. By blending performance technology with high-concept storytelling and celebrity collaboration, the brand positions itself at the crossroads of sport, style, and imagination.
Whether you’re a runner, a fashion aficionado, or merely a dreamer, On’s Spring 2025 campaign encourages you to venture into new territories — both tangible and imagined.
For insights into Zendaya’s latest fashion statements, explore her evolving red carpet style and other prominent campaigns.
