**DECIEM Reimagines Black Friday: A Tribute to Conscious Beauty**

In an era where the chaos of Black Friday deals reigns supreme, DECIEM, the parent entity of adored skincare labels *The Ordinary* and *NIOD*, continues to distinguish itself by reshaping the retail journey. This year, once again, DECIEM converts the conventional Black Friday into a chance to welcome mindful consumption and rediscover beauty without extravagance.

### **The Non-Black Friday: A Pledge to Ethical Consumption**

Black Friday has become closely related to a flurry of consumerism, typically fueled by misleading offers and rash purchases. DECIEM, in contrast, opts for an alternative route, championing transparency and purpose. A recent analysis indicates that merely 2% of Black Friday offers genuinely provide the best prices of the year, spotlighting the frequently deceptive aspect of these sales. Consequently, DECIEM extends a consistent, straightforward discount throughout the month of November, motivating customers to take their time to make reflective choices about their skincare requirements.

This strategy not only mitigates the pressure of limited-time offers but also resonates with DECIEM’s principles of endorsing sustainable and ethical beauty practices. By emphasizing quality over quantity, the brand encourages consumers to invest in items that genuinely support their skin’s health and wellness.

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### **The Highlight of the Month: 100% Fermented Rose Hip Seed Oil**

Enhancing the thrill of November, DECIEM unveils an innovative product: *The Ordinary’s* 100% Fermented Rose Hip Seed Oil, debuting on November 12th. This advanced iteration of the cherished rosehip oil is developed through a fermentation method that elevates its nourishing and restorative benefits.

Fermentation boosts the oil’s efficacy, providing exceptional hydration and radiance. Packed with essential fatty acids and antioxidants, this oil works to revive the skin’s natural luminosity, enhance elasticity, and offer deep nourishment. It’s an ideal addition to any skincare regimen, particularly for those in search of a natural, effective remedy for healthier, more radiant skin.

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### **NIOD’s Exclusive Offerings**

NIOD, celebrated for its innovative formulations and research-based approach to skincare, also joins the November festivities with limited-time promotions. Two of its flagship products, the *Multi-Molecular Hyaluronic Complex* and the *Hydration Vaccine*, are offered at discounted rates, facilitating access for skincare aficionados to experience the brand’s superior hydration solutions.

– **Multi-Molecular Hyaluronic Complex (MMHC):** An advanced serum that incorporates various forms of hyaluronic acid to deliver profound hydration across different skin layers. It aims to enhance skin elasticity, plumpness, and overall vitality.

– **Hydration Vaccine:** A distinctive product that serves as a “seal” for the skin, inhibiting moisture loss and fostering sustained hydration. It’s perfect for individuals aiming to combat dryness and sustain a supple, youthful appearance.

These products illustrate NIOD’s dedication to delivering high-performance skincare that prioritizes effectiveness and innovation over superficiality.

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### **An Invitation to Conscious Beauty**

Through its non-Black Friday initiative, DECIEM invites consumers to adopt a more considered perspective on beauty. This month-long event transcends mere discounts; it encourages contemplation, purpose, and a deeper appreciation for quality skincare. By opting for products that are intended to endure and created with care, customers can nurture their skin’s well-being while supporting a brand that prioritizes ethics and sustainability.

DECIEM’s philosophy extends beyond surface-level beauty, advocating for a vision that is genuine, lasting, and considerate of both individuals and the environment. It serves as a reminder that true beauty is not about chasing fads or giving in to the urgency of sales but about making decisions that resonate with one’s values and promote long-term well-being.

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### **An Alternative Black Friday**

Amidst the whirlwind of rapid, high-pressure sales, DECIEM’s non-Black Friday stands tall as a symbol of conscientious consumerism. By providing steady discounts, launching groundbreaking products like the *Fermented Rose Hip Seed Oil*, and showcasing premium formulations from NIOD, the brand crafts a shopping experience that celebrates mindfulness and quality.

This November, DECIEM calls everyone to slow down, reflect, and reexamine the pleasure of self-care with products that genuinely make an impact. It’s a celebration of enduring beauty—a beauty rooted in authenticity and care that transcends price tags and transient trends.

*Because true beauty is not solely about appearance; it’s about feeling well and making significant choices.*