**Adidas Originals and Sporty & Rich Rekindle Retro Vibes with SL72 Collaboration**
Adidas Originals has collaborated once again with Sporty & Rich, offering a renewed take on the classic SL72 sneaker. This new partnership draws from the lively spirit of the 1970s, a time celebrated for its striking aesthetics and sporting advancements. Building on the triumph of their earlier collaborations involving the Samba and Handball Spezial styles, the brands are now reinterpreting the SL72, a sneaker that is significant in Adidas’ legacy.
### **The SL72: A Reimagined Retro Classic**
Launched in 1972, the SL72 was among the first Adidas sneakers to showcase its renowned Trefoil logo. Created as a lightweight running shoe, it quickly became popular with both athletes and sneaker aficionados. Now in 2023, the SL72 receives a contemporary refresh thanks to Sporty & Rich, the lifestyle brand established by Emily Oberg.
In this collaboration, Sporty & Rich has incorporated its unique style into the SL72, marrying retro athletic influences with modern luxury. The result is a series of three striking color options that are both compelling and reminiscent of the past. Bright shades of yellow, periwinkle, and teal take center stage in the palette, ensuring each sneaker is a statement piece. The shoes are constructed with a nylon upper for a light feel, enhanced by quality suede overlays and streamlined leather stripes, remaining faithful to the original design while introducing a contemporary flair.
### **A Nostalgic Campaign**
To commemorate the release, Adidas Originals and Sporty & Rich have launched a campaign that captures the essence of the collection’s retro aesthetic. Taking place in a gym inspired by the past, the campaign showcases models stretching, flexing, and posing in the SL72 sneakers. Styled with vintage running shorts and classic white socks, the look pays tribute to the athletic styles of the 1970s. This nostalgic environment not only emphasizes the enduring charm of the SL72 but also highlights the seamless integration of history and modernity that characterizes this collaboration.
### **Availability**
The Adidas Originals SL72 Sporty & Rich collection is available now on Sporty & Rich’s official site. For those who missed out initially, the sneakers will also be offered on additional platforms, including the Adidas CONFIRMED app, adidas.com, Adidas retail locations, and select retailers starting November 26th. Given its limited-edition appeal and distinctive design, this collection is anticipated to attract both sneaker enthusiasts and fashion-forward consumers.
### **The Legacy of Adidas x Sporty & Rich**
This collaboration exemplifies the successful partnership between Adidas Originals and Sporty & Rich. Recognized for its sleek yet sophisticated take on activewear, Sporty & Rich has continually injected fresh perspectives into Adidas’ timeless styles. From the Samba to the Handball Spezial and now the SL72, each partnership effectively fuses Adidas’ heritage with the modern design sensibilities of Sporty & Rich.
### **The Significance of the SL72**
The SL72 represents more than just a sneaker; it embodies a significant chapter in Adidas’ rich history. First unveiled during the 1972 Munich Olympics, the shoe was crafted to fulfill the demands of elite athletes while also appealing to everyday users. Its lightweight design and creative construction established a new benchmark for performance footwear of its time. By revisiting this notable silhouette, Adidas and Sporty & Rich honor the brand’s legacy while reinterpreting it for a newer audience.
### **Concluding Thoughts**
The Adidas Originals x Sporty & Rich SL72 partnership highlights the timeless allure of retro-inspired designs. By blending the historical significance of the SL72 with Sporty & Rich’s modern flair, this collection presents a distinct offering. Whether you’re an avid Adidas fan or exploring the brand for the first time, the SL72 is an essential addition for anyone seeking a dose of vintage charm in their sneaker lineup.
With its vibrant color schemes, high-quality materials, and nostalgic marketing, the SL72 collaboration is set to emerge as one of the year’s most notable sneaker releases. Save the date for November 26th and prepare to travel back in time with a pair of these nostalgically-designed sneakers.
