# Kendall Jenner Leads Gucci’s 2024 Gift Campaign: “To the Mountains”
Gucci has once again redefined winter fashion with the launch of Chapter 2 of its 2024 Gift campaign, dubbed *”To the Mountains.”* This campaign, which merges luxury with the tranquil charm of snowy vistas, is spearheaded by the renowned supermodel Kendall Jenner. Accompanying her are Kirsty Hume, her daughter Violet Hume, and Devyn Garcia, crafting a multi-generational presentation of Gucci’s latest winter collection.
## Gucci Gift: To the Mountains Campaign
The *”To the Mountains”* campaign is a visual delight, captured by photographer Anthony Seklaoui amidst a stunning winter landscape. The snowy backdrop beautifully enhances Gucci’s cream and neutral-toned designs that define this collection. Creative director Sabato De Sarno has skillfully blended monogram prints with layering techniques to produce looks that are both fashionable and practical for the chillier months.
### Kendall Jenner’s Striking Outfits
Kendall Jenner, a long-standing icon for luxury labels, is the focal point of the campaign. She showcases a range of impressive pieces, such as a stylish two-piece GG Monogram outfit featuring a complementary crop top and skirt. This attire exemplifies Gucci’s harmonious fusion of its classic monogram and contemporary silhouettes. In another frame, Kendall sports a puffer jacket matched with denim, accessorizing with a statement handbag, representing a more laid-back yet equally fashionable winter style.
### Kirsty & Violet Hume: A Family Touch
Kirsty Hume and her daughter Violet Hume also grace the campaign, capturing the essence of warmth and family bonds that winter often evokes. The mother-daughter pair is depicted bundled in cozy layers, underscoring the adaptability of Gucci’s winter collection. Their presence in the campaign adds a sense of nostalgia and showcases the enduring allure of Gucci’s designs, suitable for women of all generations.
### Devyn Garcia’s Elegant Winter Charm
Devyn Garcia, another emerging talent in the fashion arena, contributes her unique style to the campaign. Posing in the snow, she demonstrates Gucci’s knack for blending high fashion with functionality. Her outfits, styled by Francesca Burns, include snug knitwear, fluffy boots, and thick socks, all ideal for facing the winter chill while remaining stylish.
## Iconic Gucci Handbags
No Gucci campaign would be complete without spotlighting the brand’s renowned handbags, and *”To the Mountains”* certainly delivers. The campaign showcases several of Gucci’s cherished handbag designs, including the Jackie bag, Emblem bag, and GG Marmont. These bags accompany the winter-ready ensembles, illustrating how luxury accessories can seamlessly complement everyday winter attire.
## A Masterclass in Winter Layering
A prominent theme of the *”To the Mountains”* campaign is the art of layering. Gucci’s designs for the 2024 winter season highlight the significance of mixing various textures and fabrics to achieve a look that remains stylish yet warm. From puffer jackets to knitwear and monogrammed pieces, the collection provides an array of options for those eager to remain fashionable during the colder weather.
## Conclusion
Gucci’s *”To the Mountains”* campaign is a tribute to winter fashion at its peak. With Kendall Jenner at the forefront, alongside Kirsty and Violet Hume and Devyn Garcia, the campaign displays a selection of luxurious yet functional pieces that are ideal for the season. From iconic handbags to comfortable knitwear and eye-catching outerwear, Gucci once again demonstrates why it continues to be a frontrunner in the realm of high fashion.
As snow descends and temperatures fall, Gucci’s 2024 Gift campaign reminds us that winter is not merely a season—it’s a chance to elevate our style to new heights.
