Kaia Gerber Appointed Global Brand Ambassador for NARS Cosmetics
Beauty has discovered its new star. Kaia Gerber has officially been designated the global brand ambassador for NARS, signaling a significant milestone for the renowned makeup brand and for the model herself.
Gerber transitions into this position effortlessly. She brings a strong fashion sense, understated confidence, and a keen style that aligns perfectly with the brand’s legendary aesthetic. Her connection to NARS is profound. François Nars was the very first photographer she collaborated with, and they share a creative link grounded in artistry and mutual trust.
“Collaborating with Kaia Gerber on this campaign felt like revisiting the era of the original icons,” François Nars comments. “They had an affinity for the camera, the art of makeup, as well as hair and fashion in general.”
In the promotional images, Gerber appears refined and contemporary. She sports soft, radiant makeup complemented by sleek hair and a light pink halter-style scarf tied into a bow at her neck. The appearance evokes a romantic, fresh, and timeless NARS vibe.
For Gerber, this moment carries personal significance. “Now, being the global face of NARS and collaborating with François and this iconic brand feels both surreal and incredibly meaningful,” she remarked.
This announcement comes shortly after another prominent appearance. Gerber also recently modeled for Mango, showcasing her versatility as she effortlessly transitions from fashion to beauty and back again.
