Loro Piana’s autumn-winter 2025 campaign resembles stepping into a vibrant masterpiece. Captured within Jean Cocteau’s iconic Villa Santo Sospir in the South of France, the collection merges understated sophistication with striking artistry. Each space unfolds a narrative.
Loro Piana Fall/Winter 2025 Campaign
From intricately painted walls to striking fireplaces, the home’s artistic essence resonates in every ensemble. Shot by Mario Sorrenti, the campaign portrays models relaxing, wandering, and authentically expressing themselves. The cast includes Binx Walton, Alix Bouthors, Leon Dame, Long Li, and Awar Odhiang.
They don expertly tailored garments that flow effortlessly, rich in texture and influenced by diverse landscapes. The subtle hues and artistic prints convey a gentle yet impactful message. Loro Piana’s realm embodies elegance, comfort, and cultured living. With ageless silhouettes and natural textiles, the collection evokes a sense of familiarity that is both nostalgic and fresh.
This season transcends mere reminiscence. It’s a celebration of a way of life inspired by beauty, nature, and tradition. The campaign unfolds the tale of how clothing, environment, and spirit can harmonize. Cocteau’s residence becomes integral to the story, symbolizing creative brilliance. In every shot, Loro Piana fashion emphasizes: genuine luxury flourishes at the intersection of art and life.
