Claudia Schiffer Radiates in Chloé’s High Summer 2025 Campaign
Claudia Schiffer, regarded as one of the fashion industry’s foremost supermodels, makes her return as the emblem of Chloé’s High Summer 2025 campaign. With her everlasting sophistication and innate charm, Schiffer infuses a luminous quality into the French fashion house’s newest seasonal offering, aptly named “Chloé à la Plage.” This collection marks the inaugural High Summer line under the creative leadership of Chemena Kamali, who has been tasked with guiding the brand’s aesthetic transformation.
A Cinematic Summer Fantasy
Drawing inspiration from the artistic visuals of French New Wave cinema—especially the sun-soaked films of Éric Rohmer—the campaign encapsulates the spirit of a carefree summer. Captured by acclaimed fashion photographer David Sims, the visuals evoke a profound sense of nostalgia and cinematic narrative. Each shot resembles a frame from a classic film, with Schiffer personifying the essence of a woman in harmony with nature, light, and her own identity.
The settings featured in the campaign are both simple and stirring: a hammock gently rocking in the breeze, a sunlit bedroom, and golden-hour backdrops that mirror the warmth of the season. These scenes, combined with Schiffer’s calm demeanor and graceful postures, weave a visual story that honors freedom, femininity, and the delight of taking a step back.
The Collection: Airiness and Romance
The High Summer 2025 collection exemplifies a masterclass in relaxed elegance. Kamali’s vision for Chloé is deeply rooted in softness and romance, and this collection excels on both counts. Key items include:
– Lightweight white blouses embellished with broderie anglaise
– Graceful floral tops that dance with movement
– Peachy trousers that glimmer softly in sunlight
The color scheme is warm and welcoming, featuring soft pastels and earthy tones that celebrate the natural allure of coastal locales. The materials are airy and breathable, ideal for sunny days and warm nights.
Schiffer’s styling throughout the campaign reinforces Chloé’s distinguished aesthetic: effortless, feminine, and timeless. Whether she’s relaxing barefoot or gazing toward the horizon, her appearance exudes a refined sense of glamour.
A New Era for Chloé
Chemena Kamali’s debut summer collection marks a new era for Chloé. Recognized for her romantic and bohemian style, Kamali infuses a fresh emphasis on storytelling and emotion into the brand. “Chloé à la Plage” goes beyond mere fashion—it serves as an invitation to embrace the beauty of the present moment.
The campaign’s nostalgic atmosphere, paired with contemporary silhouettes and sumptuous textures, connects the past with the present. It resonates with women who cherish authenticity, freedom, and a strong connection to their environments.
Availability
The Chloé High Summer 2025 collection will launch on May 7, 2025. Shoppers can explore the collection at Chloé boutiques globally, on the brand’s official website, and at select seasonal pop-up venues in glamorous summertime locales such as Saint-Tropez, Capri, and Monte Carlo.
Conclusion
With Claudia Schiffer as its inspiration and Chemena Kamali steering the creative vision, Chloé’s High Summer 2025 campaign celebrates enduring beauty and effortless style. “Chloé à la Plage” encapsulates the essence of summer in every detail, presenting a wardrobe that feels as light and freeing as a coastal breeze. Whether you’re relaxing by the sea or wandering through sunlit paths, this collection invites you to experience the season with elegance and ease.
