Fendi For Yourself: An Elegant Contest of Iconic Bags

Fendi’s newest initiative, Fendi For Yourself, transcends mere fashion—it’s a tribute to individuality, self-affirmation, and the lasting impact of two of the Italian luxury brand’s most legendary handbags: the Baguette and the Peekaboo. Featuring a star-studded lineup that includes internet sensation Nara Aziza Smith, up-and-coming model Jordan Daniels, and the internationally acclaimed girl group KATSEYE, the campaign infuses a contemporary twist into timeless sophistication.

A Narrative of Two Icons: Baguette vs. Peekaboo

Central to the campaign is a spirited yet impactful fashion duel between the Baguette and the Peekaboo, each illustrating a unique aspect of the Fendi woman.

The Baguette: Debuting in 1997, the Baguette rapidly transformed into a cultural icon and is often heralded as the first “It-bag.” Renowned for its compact design, vivid hues, and endless variations, the Baguette symbolizes innovation and autonomy. It’s a bag that goes beyond simply holding necessities—it embodies a bold persona. With its lively spirit and trend-setting allure, the Baguette is crafted for those who view fashion as a means of self-assertion.

The Peekaboo: Conversely, the Peekaboo, introduced in 2009, embodies subtle elegance. Featuring its structured shape, opulent materials, and distinctive twist-lock fastening, the Peekaboo epitomizes refined luxury. It’s a bag that conveys profound messages through its sophisticated design and classic aesthetics, appealing to those who prioritize craftsmanship and discretion over extravagance.

Visual Narration by Nadia Lee Cohen

The Fendi For Yourself campaign comes to life through the artistry of renowned photographer and filmmaker Nadia Lee Cohen. Recognized for her cinematic flair and surreal visual style, Cohen captures the interplay between the Baguette and Peekaboo with a collection of captivating images. Styled by Mel Ottenberg, the campaign showcases the cast in soft knit separates, crafting a snug yet stylish backdrop that highlights the bags.

The color scheme is a balanced mix of pastels and neutrals, further showcasing the adaptability of both bags. Whether it’s the playful vibrance of a lilac Baguette or the subtle sophistication of a beige Peekaboo, the styling illustrates how each bag effortlessly fits into today’s wardrobe.

Honoring Personal Style

Fendi For Yourself is not merely a campaign—it’s a rallying cry. It encourages fashion enthusiasts to embrace their unique style and select the bag that best mirrors their personality. Whether you’re captivated by the Baguette’s daring flare or the Peekaboo’s refined elegance, Fendi values both personas as valid representations of luxury and individuality.

By featuring a varied ensemble of talent, including the innovative KATSEYE, Fendi reinforces its dedication to inclusivity and the evolving perspectives on femininity within fashion. The campaign inspires individuals to “Fendi For Yourself”—to take ownership of your story, your style, and your place in the fashion landscape.

Conclusion

With Fendi For Yourself, the brand solidifies its standing at the pinnacle of luxury fashion by honoring its rich heritage while looking ahead. The Baguette and Peekaboo may differ in their designs, but collectively they reflect the complex nature of contemporary womanhood. Whether you lean towards playful or poised, daring or subtle, there’s a Fendi bag—and a Fendi identity—for you.

Discover the complete collection and find your ideal fit at Fendi.com.