Just as its cherished barely-there skin tints diminish in a long-wear context, the \u201cno-makeup makeup\u201d trend is starting to wane. While the minimalist beauty movement (characterized by nude eyes and radiant skin) reached new heights thanks to Hailey Bieber’s versions, community-driven social media platform Reddit noted an 81% year-over-year drop in views related to \u201cno-makeup makeup\u201d mentions, as detailed in its inaugural beauty report, \u201cThe People\u2019s Beauty Index,\u201d published this month.<\/p>\n
With over 130 million daily active users turning to Reddit for authentic (read: candid) product reviews and discussions, the platform\u2019s recent report examined the most significant changes within its beauty-focused forums over the past year. It seems appropriate that \u201cno-makeup makeup\u201d is fading as shoppers increasingly recall beauty trends from 2016 that emphasized dramatic cut creases and expertly sculpted features. Beauty brands are also leaning into nostalgic revivals: This July, Milk Makeup re-released its 2016 classics \u2014 Tattoo Stamp, Eye Vinyl, and Roll + Blot \u2014 each priced at $20.16.<\/p>\n
Despite the post-pandemic \u201cclean girl\u201d trend dominating the beauty landscape for several years, shoppers are once more welcoming sparkle and glamour. This revived interest in creativity is reflected in Reddit\u2019s statistics: In r\/MakeupAddiction (\u201cr\/\u201d denotes subreddits, or specific discussion sections on Reddit), views of eye-shadow palette posts increased by 56% and tutorial conversations rose by 38%. Beauty brands are already catering to changing consumer preferences: Saie (a quintessential \u201cclean girl\u201d favorite) recently launched its SuperSuede Baked Eye Shadows, and Marc Jacobs Beauty introduced whimsical star-shaped single shadows for its June relaunch.<\/p>\n
Discussions about makeup experimentation are booming on Reddit, indicating a departure from the quest for \u201ceffortless\u201d perfection. Views on topics surrounding \u201cpre-shower makeup\u201d (trying bold, colorful looks just before jumping in the shower) and \u201cplaying\u201d with makeup surged nearly 400% in the past year in r\/MakeupAddiction and r\/Makeup (two of Reddit\u2019s largest makeup communities).<\/p>\n
Reddit\u2019s community-oriented beauty culture is also marked by a 32% decline in posts that mention terms like \u201cfix,\u201d \u201chide,\u201d \u201ccover,\u201d \u201ccorrect,\u201d and \u201cconceal.\u201d This reduction coincides with a 220% rise in posts that use words like \u201cembrace,\u201d \u201chighlight,\u201d \u201cenhance,\u201d and \u201cemphasize,\u201d reflecting the presence of supportive online communities within popular subreddits such as r\/HoodedEyes, r\/ShortyNails, r\/BlackHair, and r\/AskWomenOver40. The gender-inclusive r\/Bald community (where users discuss hair loss or the choice to shave their heads) also soared to 1.2 billion views, marking a 467% increase year-over-year.<\/p>\n
The platform acts as a thriving center for product exploration and education, as evidenced in r\/AsianBeauty, where users tout sunscreens from K-beauty brands like Beauty of Joseon, Skin1004, and Round Lab (each amassing around 700,000 to 1 million views). This online community support is translating into real-world effects on consumer confidence: The report states, \u201cnearly 7 in 10 people feel more confident purchasing a product after reading about it on Reddit.\u201d<\/p>\n
Read Reddit\u2019s comprehensive report here.<\/p>\n
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About the author<\/p>\n
Catie Pusateri is a staff writer at Fashionista.<\/p>\n","protected":false},"excerpt":{"rendered":"
Just as its cherished barely-there skin tints diminish in a long-wear context, the \u201cno-makeup makeup\u201d trend is starting to wane. While the minimalist beauty movement (characterized by nude eyes and radiant skin) reached new heights thanks to Hailey Bieber’s versions, community-driven social media platform Reddit noted an 81% year-over-year drop in views related to \u201cno-makeup … <\/p>\n","protected":false},"author":1,"featured_media":182940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-182939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts\/182939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182939"}],"version-history":[{"count":0,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts\/182939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/media\/182940"}],"wp:attachment":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}