**Tune in to the Complete Discussion Between Amanda Uprichard and Fashionista Staff Writer Catie Pusateri on The Fashionista Network via Spotify**<\/p>\n
Pursuing her lifelong aspiration of becoming a fashion designer, Amanda Uprichard enrolled at Parsons School of Design and swiftly integrated herself into the fashion landscape of New York City. She established her eponymous brand in 2008, initially functioning as a solo venture in the Garment District before evolving her label into a prestigious destination for occasionwear. Recognized for her contemporary daytime dresses and formal attire, Uprichard characterizes her primary customer as someone who would sport high heels at the beach.<\/p>\n
The Amanda Uprichard brand can be found at prominent retailers such as Nordstrom, Saks Fifth Avenue, and Revolve. The wholesale segment is flourishing, with growth into 21 new retail outlets and ambitions for an additional 25 this year. The direct-to-consumer division is also thriving, with a year-to-date increase surpassing 35%. With almost 20 years in the business, Uprichard highlights resilience as her key takeaway, asserting, “You must be extremely focused and determined, and truly not give up when faced with adversity.”<\/p>\n
On The Fashionista Network, Uprichard elaborated on her retail approach, the repercussions of the pandemic on product selection, characteristics she values in prospective employees, and the future trajectory of the brand. View the complete interview on YouTube.<\/p>\n
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**About the author**<\/p>\n
Catie Pusateri is a staff writer at Fashionista.<\/p>\n","protected":false},"excerpt":{"rendered":"
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