In an unexpected development in the fashion sector, the private equity firm L Catterton is divesting Everlane to the Chinese ultra fast-fashion behemoth Shein, as noted by Puck on Sunday. The arrangement values Everlane at $100 million and was allegedly sanctioned by the board on Saturday.<\/p>\n
This takeover represents an unusual match, given Everlane’s standing as a “sustainable” fashion label celebrated for its transparent efforts toward achieving net-zero emissions and dedication to responsibly sourced materials. Conversely, Shein, a fast fashion online retailer, has encountered controversies including accusations of unethical labor practices, dangerous chemicals in its apparel, and copyright violations. It appears Shein may be aiming to enhance its public image by associating with Everlane’s “radical transparency.”<\/p>\n
Founded in 2010 by Michael Preysman, Everlane emerged as a direct-to-consumer brand delivering minimalist essentials for environmentally conscious shoppers. The label set itself apart by offering consumers transparency into its production methods, explaining how and where its goods were produced.<\/p>\n
L Catterton purchased a minority share in Everlane in 2020 and became the majority stakeholder in 2024. However, the brand has encountered difficulties in recent times. L Catterton and Everlane CEO Alfred Chang were on the lookout for an investor to alleviate approximately $90 million in debt, according to Puck, but the private equity firm was also amenable to selling the brand.<\/p>\n
Everlane did not quickly respond to Fashionista\u2019s request for a statement, and Shein opted not to comment.<\/p>\n","protected":false},"excerpt":{"rendered":"
In an unexpected development in the fashion sector, the private equity firm L Catterton is divesting Everlane to the Chinese ultra fast-fashion behemoth Shein, as noted by Puck on Sunday. The arrangement values Everlane at $100 million and was allegedly sanctioned by the board on Saturday. This takeover represents an unusual match, given Everlane’s standing … <\/p>\n","protected":false},"author":2,"featured_media":173354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-173353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts\/173353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173353"}],"version-history":[{"count":0,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/posts\/173353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=\/wp\/v2\/media\/173354"}],"wp:attachment":[{"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efashionx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}