The Internet Declares the Conclusion of the ‘No-Makeup Makeup’ Craze

The Internet Declares the Conclusion of the 'No-Makeup Makeup' Craze

Just as its cherished barely-there skin tints diminish in a long-wear context, the “no-makeup makeup” trend is starting to wane. While the minimalist beauty movement (characterized by nude eyes and radiant skin) reached new heights thanks to Hailey Bieber’s versions, community-driven social media platform Reddit noted an 81% year-over-year drop in views related to “no-makeup …